Category Archives: Interesting

Millennial shift: Young consumers drive new email habits [DMA Consumer Email Tracker 2016]

For consumers the email address is the way to access so many of the useful things available on the web, whether that’s social media accounts, to make a purchase, to manage finances…. the list goes on. For marketers the email remains the most-used channel for reaching consumers. And DMA have recently released a piece of…

A Map of Modern Brand Building

Download the Map of Modern Brand Building PDF to zoom in David J Carr has recently created a map of modern brand building in order to navigate our current, connected, ever-changing world. Despite the constant change one of our oldest concepts remains the same: the brand. Carr created a concept map, that he calls ‘only a quick…

How easyJet transformed customer data into emotional anniversary stories

To showcase good practise, Campaign are publishing the best case studies. Their first case study to be published is EasyJet and Havas Helia’s for triumphing in the Data Creativity category for their data-driven work on the airline’s 20th anniversary. To celebrate EasyJet’s 20th birthday they wanted to do something that involved their customers, as opposed…

The rising cross-device marketing trends to keep an eye on

  2017 will bring a new set of challenges for publishers and advertisers. Internet of things is starting to become mainstream; machine learning updates are happening at an eye-popping rate, and marketers are looking to further connect their digital and retail offerings. What does this mean for us? Physical and digital worlds collide Customer identity…

What the best brands will do in 2017

  Constantly Raise the Bar of Customer Experience  Don’t get lost in buzzwords and useless data, focus on the one thing that matters: your customer.   Do their Homework: Instore Execution and Internationalization Deliver your brand at every opportunity, every touch point counts. The quality of your website experience needs to be equal to the…

Global population growth, box by box

The world’s population will grow to 9 billion over the next 50 years — and only by raising the living standards of the poorest can we check population growth. This is the paradoxical answer that Hans Rosling unveils at TED@Cannes using colorful new data display technology (you’ll see). Read the original article here: TEDTalks

Every Every Every Generation Has Been the Me Me Me Generation

By Elspeth Reeve Millennials are the “ME ME ME GENERATION,” writes Joel Stein for Time magazine’s new cover story out today — which makes him only the latest culture writer in the last century or so to declare the youth self-obsessed little monsters. Elspeth Reeve’s argues that every generation has been the ‘me generation’. Baby Boomers were the…

Good news, the end is not nigh

Tham Khai Meng for The Straits Times, talks about how Doomsday scenarios are aplenty these days and that he thinks it’ll be the storytellers that save the day. He remains optimistic despite the popularity of being a Doomsdayer – he reckons we’ve got a while to go before the fat lady sings. He came to…