Category Archives: Great Work

Ronda Rousey and Reebok: Why she never wants to be perfect

Reebok’s current campaign line is ‘Be More Human’. What’s one of the most defining factors about being human? Humans aren’t perfect. Today, society demands perfection. The endless strive for perfection is one of the reasons why the majority of American’s are addicted to prescription drugs, why we, as a people, suffer from eating disorders along…

How to sell drugs like an advertiser

PERSUASION TACTICS. Class A Marketing is a new website that analyses the text messages that drug dealers send to their potential clients and discerns what recognised advertising techniques they employ. The project was the brain child of art director Georgi Georgiev who overheard his friends laughing about a text message one evening and decided to…

IKEA has become the first retailer to feature ‘real people’ in its show rooms

IKEA has become the first retailer to feature ‘real people’ in its show rooms, creating the world’s most innovative photo gallery in which everyday photo frames have been replaced by photography of the Great British public’s Wonderful Everyday. Populating hundreds of photo frames in stores across the UK and Ireland, customers are literally becoming part…