In Campaign today, Craig Mawdsley argues that we need more polymaths.
He argues that we’ve confused experts with specialists. And that ‘Even in what should be the most broad and flexible discipline – strategic thinking – we have allowed ourselves to become data planners, comms planners, content planners, culture planners or whatever else we feel the need to marginalise ourselves with this week.
Marketing and strategy alike has been dazzled in the headlamps of the internet and forgotten that we have always been polymaths and will always be more valuable as polymaths.’
Read the full article here.