Why there’s a statue of a ‘Fearless Girl’ next to Wall Street’s Charging Bull

An MSCI study suggested companies with strong female leadership generated a return on equity of 10.1 percent per year, versus 7.4 percent for those without a critical mass of women at the top. Yet one in four Russell 3000 companies don’t have even one woman on their board, and nearly 60 percent of boards are less than 15 percent women.

To highlight the need for female leadership within the financial district, McCann New York and State Street Global Advisors created the ‘Fearless Girl’ that stares defiantly into the eyes of Wall Street’s Charging Bull. The ‘Fearless Girl’ is part of a campaign by SSGA to draw attention to the fact that that companies with women in top positions perform better financially.

The new campaign  calls on more than 3,500 companies—the ones that SSGA invests in on behalf of clients—to take steps to increase the number of women on their corporate boards.

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