GambleAware brings the voice in your head to life in vivid debut campaign

18 Feet & Rising has created the first ever ad campaign for problem gambling charity GambleAware. The campaign titled “Voices”, is aimed at men and women aged 15-24, as this is the age group identified as most at risk for problem gambling in recent data from the Gambling Commission.

The concept takes the idea of the “voice in your head” – the repetitive, intrusive thoughts that can lead people to compulsively gamble – and uses personification to depict this voice as a malevolent man standing in the room, using emotionally manipulative language to encourage the protagonist to gamble.

Read the full write up here: Campaign

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