Monthly Archives: January 2017

Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard written entirely in Braille as it continues its efforts to better represent disability in advertising. The new ad, which follows their three TV ads featuring disabled actors,  is made of Braille – the tactile writing system used by visually-impaired people, with the dots formed of model-made Maltesers. The poster marking…

Global population growth, box by box

The world’s population will grow to 9 billion over the next 50 years — and only by raising the living standards of the poorest can we check population growth. This is the paradoxical answer that Hans Rosling unveils at TED@Cannes using colorful new data display technology (you’ll see). Read the original article here: TEDTalks

Every Every Every Generation Has Been the Me Me Me Generation

By Elspeth Reeve Millennials are the “ME ME ME GENERATION,” writes Joel Stein for Time magazine’s new cover story out today — which makes him only the latest culture writer in the last century or so to declare the youth self-obsessed little monsters. Elspeth Reeve’s argues that every generation has been the ‘me generation’. Baby Boomers were the…

Good news, the end is not nigh

Tham Khai Meng for The Straits Times, talks about how Doomsday scenarios are aplenty these days and that he thinks it’ll be the storytellers that save the day. He remains optimistic despite the popularity of being a Doomsdayer – he reckons we’ve got a while to go before the fat lady sings. He came to…

Sainsburys claims win in Christmas ad war

This year Sainsbury’s, the supermarket chain, claims to have won the Christmas ad race in terms of innovation. Mike Florence, Head of Planning at the retailer’s media agency PHD, told Warc how the intention with the 2016 offering, The Greatest Gift, had been to move beyond relevance to surprise. “If you’re relevant, you might turn…