Planners need to get out of the echo chamber this year

Richard Huntington has written a brilliant article for Campaign, explaining how planners should enter the field of play and take control of the scrum, instead of pontificating from the sidelines.

He’s created a to-do list of the year that includes:

  • Telling the robots who’s boss
  • Getting out of the echo chamber
  • Stop faking it

 

Richard Huntington is the chief strategy officer at Saatchi & Saatchi London.

Read the original article here: Campaign

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