Richard Huntington has written a brilliant article for Campaign, explaining how planners should enter the field of play and take control of the scrum, instead of pontificating from the sidelines.
He’s created a to-do list of the year that includes:
- Telling the robots who’s boss
- Getting out of the echo chamber
- Stop faking it
Richard Huntington is the chief strategy officer at Saatchi & Saatchi London.
Read the original article here: Campaign