An oldie but a goodie.
Way back when in 2012, Google launched Fiber in Kansas City.
Selling someone Fiber if they don’t understand is difficult unless they are able to see the value of it.
This is usually executed by talking about speed.
Fiber is faster.
But what if you’re happy with your speed, does that mean you’re filling to fork out extra money on something ‘faster’?
How do you sell Fiber?
Show the evolution of the internet connection.
From dial up to Fiber.
All you need to do is prove that Fiber is better, and that it’s the latest progression in the digital world.
Why wouldn’t you want the best version?
Google does exactly this in their Kansas City launch.
Watch the first 2 minutes.