David J Carr has recently created a map of modern brand building in order to navigate our current, connected, ever-changing world. Despite the constant change one of our oldest concepts remains the same: the brand.
Carr created a concept map, that he calls ‘only a quick survey of some’ of the thinking that is going on in our industry. And he knows it’s not exhaustive, but still it acts as a useful tool.
The “Map of Modern Brand Building” concept map is split in two: the bottom is “How Brands shift demand and contribute to profit”, the top is about “Designing and managing a brand”.
Read the original article here: Medium