The rising cross-device marketing trends to keep an eye on

 

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2017 will bring a new set of challenges for publishers and advertisers. Internet of things is starting to become mainstream; machine learning updates are happening at an eye-popping rate, and marketers are looking to further connect their digital and retail offerings. What does this mean for us?

  • Physical and digital worlds collide
  • Customer identity becomes a marketing reality
  • Data, privacy and regulation become front and center
  • Addressable TV goes mainstream

 

To read the original article here: The Drum

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