Lidl goes for the jugular of rivals with ‘Big On Quality, Lidl On Price’ campaign

Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries.

Devised by TBWA/London the strapline will take centerstage in a print campaign from today before appearing in a television campaign which will debut during Friday’s edition of The Big Fat Quiz of Everything show on Channel 4.

Each element will seek to reinforce the message that your stretched purse or wallet will go further when opened at Lidl by highlighting a comparable basket of produce used in the preparation of popular meals.

Read the original article here: The Drum

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s