Ikea renames its products after common Google searches in new ad

Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger.

A new ad for Ikea from Swedish ad agency Åkestam Holst sees the furniture brand’s products renamed after searches for various relationship dilemmas on Google. Titled Retail Therapy, the campaign sees a search for ‘My friend only talks about himself’ assigned to a dressing table with a mirror or ‘How to make long distance work’ attributed to a moving box.

The campaign is funny and charming but also potentially performs a SEO coup, with Ikea’s products presumably travelling up the Google search engine each time someone searches for these issues.

Ikea has this year performed a great job of illustrating modern families in its ads, with spots including one on life after a divorce, and another about a child growing up and leaving home. This new campaign is more abstract but continues the message that Ikea is the brand to help you out, whatever your relationship issue.

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Read the original article: Creative Review

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