H&M challenges what it means to be a ‘lady’

H&M has created a feminist anthem soundtracked by a classically misogynist song, for a spot meant to redefine how you think women should look, act and think, where they stand in society, etc.

The ad shows various women—including actress Lauren Hutton, model Adwoa Aboah, trans actress Hari Nef, Design Army’s chief creative officer (one of Adweek’s Creative 100 this year) Pum Lefebure and Lion Babe’s Jillian Hervey—doing whatever they want, dressing however they want, existing as human beings instead of idealized ladies.

Read the full article here: Adweek

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