IKEA has become the first retailer to feature ‘real people’ in its show rooms

IKEA has become the first retailer to feature ‘real people’ in its show rooms, creating the world’s most innovative photo gallery in which everyday photo frames have been replaced by photography of the Great British public’s Wonderful Everyday.

Populating hundreds of photo frames in stores across the UK and Ireland, customers are literally becoming part of the furniture and adorning the walls, side tables and mantle-pieces following a month-long online campaign to save the printed photograph.

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